January 2016 – by Ezra Markowitz and Lisa Zaval – via Washington Post.


Here’s the secret to making people care about climate change: Make them think about their legacy.

In a series of psychological studies we conducted over the past two years with Americans from across the country, we found that simply asking people to reflect upon how they want to be remembered by future generations can lead them to engage in more “helping behavior” in the present, particularly when it comes to protecting the environment…


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